09 9 / 2012

"I’m tired of excuses. I’m tired of being told that fashionable clothes “don’t sell” in plus-sizes. Of course they don’t, when they’re shoved on the back side of the shop floor like you’re ashamed of them, never marketed properly and of course, are never there. Perhaps instead of blaming the market, perhaps it’s time to look at how you’re approaching it. Perhaps it’s time to make a splash and say “Check out our hot new clothes for plus-sizes! Shop your heart out, you deserve nice things too!” and watch just how things change with what sells and what doesn’t. How about looking at how you market to plus-sized women, and instead of selling them “flattering”, sell them fun, sell them fashion, sell them empowerment."

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